A standout story podcast, and a more creative life, in sixteen weeks.

Read on for descriptions of the sixteen modules, as well as our list of sources and inspiration for the curriculum, and our own work and approach.

 “If I have seen further than others, it is by standing upon the shoulders of giants.” — Isaac Newton

Audio storytelling & creative living curriculum


  1. Why create?

Start with the why, and the who, when, and what will follow: artistic motivations. Articulating our views of work, life, and how to integrate them. Podcast goals, tradeoffs, and potential changes.

2. Great story

“Learn the rules so you know when to break them.” Ways of mapping out the elements of great stories, with diagrams. Creative cross-training prompts. Scriptwriting starter forms. 

3. Creative personality

Because the character we bring to every story is ourselves: our unique creative strengths and struggles; growth by personality type. Writing your bio and personal values statement.

4. Great sound

High-quality audio invites listeners in. Home recording tips for the uniquely intimate medium of podcasting; audio editing philosophies and details, using Descript and a DAW for editing.

 

5. Tell me more (interviews)

Get to know someone, so your listeners can too: how to conduct interviews well: preparation, setup, questions, and your interviewing ethos. Remote guest recording instructions and related forms.

6. Finding your voice(over)

Delivering great VO: not just reading, but emoting; pro tips on warmups and prep, imagining a listener, acting professional, and setting up the recording environment.

7. Creative personality

In a culture of over-sharing, how do you determine creative boundaries? Levels of intimacy in writing, what to put in and leave out, being interviewed yourself, your place in the story, and writing VO different ways.

8. How not to podfade

Fact: three quarters of podcasts are not active. Prioritization for podcasting and life; aligning intentions, conditions, and actions; budgeting, promos, and practical details like hosting and website.

 

9. Great structure

Building on the four basic story elements, these are more advanced writing techniques: conflicts, barriers, interview questions. Story pitch and master study. Visual outlining exercises.

10. The messy middle

On every long creative journey, you’ll hit some sort of roadblocks: overcoming creative, emotional, intellectual, or writing blocks. Self-narration, mind mapping, and other tips to get unstuck.

11. Befriending the beast

Practical tools and anecdotes to help you execute on your idea. The not-always-linear podcast production process: flow charts, more prioritization and self-assessments, tools, and schedules.

12. Sonic storytelling

“Radio is the theater of the mind.” Using music and sound effects to enhance your podcast. Principles of sound design, step-by-step audio editing tutorials, and creating intriguing trailers.

 

13. Beyond networking

Don’t schmooze — make friends. Building industry relationships: thinking about giving instead of getting, generosity not scarcity, plus talking points and promo swaps.

14. Pitch perfect

The three-step formula for pitches. How to present yourself and your ideas well so you can increase your chances of making connections and getting work published or featured.

15. Collabs + critiques

Unleash the magic: key skills for working with remote or in-person teammates: discussing the idea, not the person; constructive, not destructive feedback, and more crucial creative teamwork tips.

16. Creative living

Coming full circle from module 1: how to develop creative habits to work for a lifetime, feel fulfilled, and find the right kind of creative expression whether or not it’s your full-time job.

 

Narrative podcasts: curriculum sources

 

Writing practice

  • One could make a strong case that she is the original doyenne of creative self-help. Her “morning pages” practice has helped countless creators (us included) clear the cobwebs, find direction, and build writing muscles!

  • This svelte, under-200-page masterpiece has been helping people “free the writer within” for almost 40 years! Her belief that everyone has a story to tell is a touchstone for how we approach our own teaching. Here’s one quote where she articulates this view beautifully: “we all have a dream of telling our stories — of realizing what we think, feel, and see before we die.”

  • There’s nobody who combines unvarnished memoir, expert writing advice, and humor like Anne Lamott. From Bird by Bird (among many others) comes one of the all-time liberating pieces of writing wisdom: “Give yourself permission to write shitty first drafts.”

  • Some aspects of this book are a bit prescriptive and pedantic for podcast scriptwriting, but any writer committed to using language with precision should have a copy on their shelf. This book also has the single best one-paragraph description of editing that we’ve ever seen. We quote it in full because this is good guidance whether you’re writing a 30-second trailer, a 120-page movie script, or 400-page novel:

    ”Rule 17: omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short, or avoid all detail and treat subjects only in outline, but that every word tell.”

  • This inspiring memoir-meets-artistic-practice book gave us the phrase “creative living” which we use as a shorthand for all the habits, mindsets, tools, and commitments that add up to a fulfilling existence of self-expression. Printed books are great for taking notes, but this one is a delight as an audiobook (read by Gilbert herself), with her transparent joy and chutzpah.

 

Creativity & vocation

  • The premise of this standout vocational book is that some key aspects of design work (collaboration, iteration, curiosity) can help us solve life problems as well. If there’s one book you want to get on vocational direction, it might be this one. This was the source for the “work view” and “life view” exercises in our very first module, about creative motivation.

  • This book follows Ed Catmull’s biography as co-founder of Pixar, but is packed with valuable lessons for anyone who wants to build their own successful creative culture — or better personal habits for creative work. Creativity, Inc. was a key source for our module 15, on collaboration and critique, as Catmull highlights the teamwork and feedback practices that have enabled Pixar to make consistently excellent work for decades.

  • This compact, stylish coffee table book was written for architects especially — but many of the lessons transcend architecture and apply to any creative discipline. For example, this note could be talking about building materials, or sound design: “Any aesthetic quality is usually enhanced by the presence of a counterpoint.”

    The book follows a simple structure with a two-page spread for each non-sequential observation: black and white drawing on the left, and brief comment on the right. This makes 101 Things the perfect book to grab for a quick hit of inspiration.

  • This powerhouse essay collection includes boldface names from many creative fields, and covers everything from motivation to time management and many other aspects of the creative lifestyle. One of the key assumptions which editor Glei lays out (which we resonate with) is that while there are no one-size-fits-all creative solutions, there are a number of creative best practices which we can all benefit from, and this snackable volume collects a lot of them.

  • Like Matthew Frederick’s book, this is an industry how-to guide (ad copywriting, in this case) that transcends the industry and offers valuable lessons on creative work in general. Two sample transferable insights that apply just as well to podcast scriptwriting as to advertising: “never leave a hot keyboard” and “wit invites participation.”

 

Audio & Podcasting

  • Since podcasting is such a young medium, there aren’t a lot of authoritative books on the subject — but this is one. The author interviews people from the big shows like Snap Judgment and This American Life, on the major topics of narrative podcasting, from scriptwriting, audio editing, collaboration, critique, and interviewing.

  • Wait, a book on visual design in the audio and podcasting section? But yes: it was reviewing this book when helping an intensive grad with her resume that prompted the realization that the core visual design principles she discusses can also provide a great framework for approaching sound design.

    (And also, since we live in such a visual world, and we all may have to design podcast cover art, a resume, an event poster, or our own website, this slim and easy-to-read guide belongs on everyone’s shelf.)

 

Narrative Podcasts: inspiration

The writers and other creative people below are not necessarily cited in individual modules, but their teaching or work shaped who we are or inspired us in some way. They are all exceptional in their discipline and we would commend each of them to you.

 
  • Laura’s first creative writing instructor back in the spring of 1999. Tony has gone on to publish half a dozen books (short stories, novels, and memoir), and win numerous awards, including the Pulitzer in 2015 for All the Light We Cannot See. His writing shines like long-polished gems.

  • One of Laura’s grad school instructors during her MFA program at Mills, Yiyun is a Macarthur Fellowship winner and captivating, heart-wrenching novelist. “You only need one friend,” she said of the writer’s life.

  • Another of Laura’s exceptional grad school instructors, Micheline gave the unforgettable dictum “Good writing is brave.” Micheline challenged her students to dig deep and write about the hard things, as she has in her own award-winning novels about the Armenian genocide.

  • Yet another of Laura’s celebrated grad school instructors, Daniel had a celebrated literary career before founding the Radio Ambulante podcast covering Latin American stories. Daniel is an inspiration to keep exploring our roots, and keep evolving!

  • Victor has published a number of award-winning shorts stories and novels, and his writing stands out with a unique mix of magical realism, suspense, and everyday details. Victor’s an inspiration to question boundaries and genres: who says you can’t literary fiction and monsters?

 

Learned enough? Sign up for the course!