A standout story podcast, and a more creative life, in sixteen weeks.

Read on for descriptions of the sixteen modules, as well as our list of sources and inspiration for the curriculum, and our own work and approach.

 “If I have seen further than others, it is by standing upon the shoulders of giants.” — Isaac Newton

Audio storytelling & creative living curriculum


  1. Why create?

Start with the why, and the who, when, and what will follow: artistic motivations. Articulating our views of work, life, and how to integrate them. Podcast goals, tradeoffs, and potential changes.

2. Great story

“Learn the rules so you know when to break them.” Ways of mapping out the elements of great stories, with diagrams. Creative cross-training prompts. Scriptwriting starter forms. 

3. Creative personality

Because the character we bring to every story is ourselves: our unique creative strengths and struggles; growth by personality type. Writing your bio and personal values statement.

4. Great sound

High-quality audio invites listeners in. Home recording tips for the uniquely intimate medium of podcasting; audio editing philosophies and details, using Descript and a DAW for editing.

 

5. Tell me more (interviews)

Get to know someone, so your listeners can too: how to conduct interviews well: preparation, setup, questions, and your interviewing ethos. Remote guest recording instructions and related forms.

6. Finding your voice(over)

Delivering great VO: not just reading, but emoting; pro tips on warmups and prep, imagining a listener, acting professional, and setting up the recording environment.

7. Creative personality

In a culture of over-sharing, how do you determine creative boundaries? Levels of intimacy in writing, what to put in and leave out, being interviewed yourself, your place in the story, and writing VO different ways.

8. How not to podfade

Fact: three quarters of podcasts are not active. Prioritization for podcasting and life; aligning intentions, conditions, and actions; budgeting, promos, and practical details like hosting and website.

 

9. Great structure

Building on the four basic story elements, these are more advanced writing techniques: conflicts, barriers, interview questions. Story pitch and master study. Visual outlining exercises.

10. The messy middle

On every long creative journey, you’ll hit some sort of roadblocks: overcoming creative, emotional, intellectual, or writing blocks. Self-narration, mind mapping, and other tips to get unstuck.

11. Befriending the beast

Practical tools and anecdotes to help you execute on your idea. The not-always-linear podcast production process: flow charts, more prioritization and self-assessments, tools, and schedules.

12. Sonic storytelling

“Radio is the theater of the mind.” Using music and sound effects to enhance your podcast. Principles of sound design, step-by-step audio editing tutorials, and creating intriguing trailers.

 

13. Beyond networking

Don’t schmooze — make friends. Building industry relationships: thinking about giving instead of getting, generosity not scarcity, plus talking points and promo swaps.

14. Pitch perfect

The three-step formula for pitches. How to present yourself and your ideas well so you can increase your chances of making connections and getting work published or featured.

15. Collabs + critiques

Unleash the magic: key skills for working with remote or in-person teammates: discussing the idea, not the person; constructive, not destructive feedback, and more crucial creative teamwork tips.

16. Creative living

Coming full circle from module 1: how to develop creative habits to work for a lifetime, feel fulfilled, and find the right kind of creative expression whether or not it’s your full-time job.

Narrative podcasts: curriculum sources

 

Writing practice

 

Creativity & vocation

 

Audio & Podcasting

Narrative Podcasts: inspiration

The writers and other creative people below are not necessarily cited in individual modules, but their teaching or work shaped who we are or inspired us in some way. They are all exceptional in their discipline and we would commend each of them to you.

 
 

Learned enough? Sign up for the course!