This is where it all begins. We’ll dig into this deceptively simple question that guides everything we do, from episodes to coaching, training, and mentorship.

You’ll get tools to move from idea to first draft to final episode script, and a larger framework that centers your listener as the hero for any story or episode type.

You’ll use leadership development tools to understand your creator frame of reference, and use that framework to find your creative superpower.

You’ll articulate your audio editing ethos, learn which parts you can speed up and which to slow down, and create an audio editing manifesto.

You’ll develop a personal guide that identifies what’s most important as you interview guests — and be prepared to be your best when you are interviewed yourself.

You’ll learn how to get high-quality audio no matter where you’re recording, and how to sound natural when you’re hosting, even when reading a script.

You’ll learn how to see discomfort and resistance in your writing as windows to the heart of the story, and how to discern what to share, and what to leave out.

You’ll learn how to start well: to align your intentions and actions with conditions, and get advice from us and other experts on priorities and practical details.

You’ll learn more advanced story construction, and provided with tools to implement it—and experiment with and refine your own writing processes.

You’ll gain tools for assessing where and why you’re stuck, and for diagnosing and working through practical, intellectual, emotional, creative, or writing blocks.

You’ll go deeper into podcast production both for individuals and teams, and develop a personal guide for making project management and production sustainable.

You’ll learn how to use music, sound, and dynamics to create vivid cinematic soundscapes that surprise, delight, and highlight your story’s ideas and voices.

You’ll learn to approach the industry not as self-promotion, but as relationship-building that results in sponsors, partnerships, and collaboration.

You’ll learn the secret to pitching yourself and your ideas well, to increase your odds from episode pitches to magazine submissions to job interviews.

You’ll learn key skills for working with remote or in-person teammates, how to give constructive feedback, and how to approach creative partnerships.

You’ll audit your current commitments, develop a strategy to avoid (or recover from) burnout, and plan steps to stay true to your creative vision.